Are Reports of Printing’s Death Greatly Exaggerated?

The consulting giant Deloitte recently came out with their report containing predictions for print media in 2015. It made predictions based on the data collected from the past years and projecting that trend into the future.

Prediction: Print is far from dead.

Their prediction is in relation to books – books will continue to dominate the market in 2015. In fact, the sales of books will be as much as 5 times higher than e-books!

And that implies that e-books, the digital media, still has a lot of catching up to do with the print media.

And this is where it gets interesting…..

The number one reason that people stated for sticking to books and not going for their digital version was because they liked the smell, the feeling of touching the book and liked the sight of full bookshelves.

All that means that even though digital media is gaining quick traction, there are folks out there (majority of them) that still like the ‘feeling, smell and sight’ of the real thing.

This trend isn’t just limited to books; it concerns all the other forms of print media as well.

Which brings us to the conclusion that….

Business Cards, Flyers and Letterheads are here to stay.

It’s professional, elegant and still very much the way how ‘real’ business is done.

My take – The death of print are exaggerated to say the least. Print media is strong and it’ll stay that way for a long time to come.

And who knows… maybe one day those business cards will be worth something.