Pocket Your Business

Do You Own the Right Kind of Business Card?

Many people overlook the fact that a business card is a crucial element of their brand image. This small sheet of paper—typically 50 x 90mm—plays a vital role in conveying professionalism and credibility to potential clients and customers.

Design It Right

Your business card is a micro-representation of your brand. An ideal card should include:

• Company logo
• Address
• Phone numbers
• Email address
• Website
• Your name and designation

All information should be clear and easy to read. Creativity should enhance—not clutter—the design. Rounded edges or a folded design can add uniqueness, but ensure they contribute to a professional and memorable experience.

Cultural Disparity

When presenting a business card, professionalism and etiquette matter. If you work with international clients, understanding cultural differences is essential.

In countries like China and Vietnam, business cards are exchanged with both hands as a sign of respect. In other regions, proper etiquette includes reading the card upon receipt, placing it carefully on the table, or storing it in a cardholder—never stuffing it into a back pocket.

While English is widely used, dual-sided business cards with translations are recommended for business dealings in China, Taiwan, and Hong Kong.

Usage

Your business card reflects your professionalism. Always ensure you:

• Carry multiple copies in your pocket, laptop bag, or car.
• Offer more than one card so clients can share with others.
• Avoid giving out damaged, dirty, or torn cards, as this harms your image.

First impressions matter—make sure your business card represents you well!