How to Design a Flyer that Sells
Mark / 13 June 2016
What’s the One Thing
It may sound obvious to some, but it’s shocking how many business owners (and designers) skip this vital step. Your starting point to a flyer that turns readers into customers is to have a clear view of what you want to achieve.
Plan your Priorities
Once you’re clear on the ONE THING you want to focus on, you can start getting creative. However, don’t just create "pretty" designs—focus on making a flyer that actually sells.
Head First
Your headline should be positioned across the first line in the middle of the top two-thirds of the page.
- Spacing: Ensure words and letters are easily readable.
- Font: Choose a clear, professional font (avoid Comic Sans).
- Colour: Use high-contrast colours for visibility but avoid hard-to-read combinations like white text on a black background.
Say it Again
Your headline leads to the next line, and all copy should flow logically. Use a contrasting font for subheadings to create visual clarity.
Give it Some CTA
Position your Call to Action (CTA) at the top of the lower third of your flyer, towards the right. This ensures your audience knows exactly what to do next.
Make Yourself Easy to Contact
Don’t forget to include your contact details! Whether it’s a website, phone number, or address, make sure it stands out.
What Hierarchy
Use font sizes strategically:
- Headline - largest
- Sub-head - smaller
- Main body - standard
Message Over Logo
Your logo is not the most important element—your message is. Relegate the logo to the bottom of the page and make it smaller.
Pick the Right Image
Use original images whenever possible. If using stock images, avoid clichés and consider semi-transparent overlays for a modern touch.
Do the Shuffle!
Before finalizing, check:
- Logical message flow
- Ample white space
- Margins that naturally guide the reader’s eye
By following these guidelines, you’ll create a flyer that not only looks great but also drives results!